You can only list products that are from a curated list of verified brands. Now you have the option to request for a new brand to be verified and added to the list through a simple process on Seller Station.
You are able to create new products (as Seller SKUs) as soon as you have requested
for the new brand even if it has not been approved yet. However your products
will only go live once our team confirms the information and approves your
How can you access the Brand Management screen?
Brand management option in Seller Station will provide you with an overview of your brands and allow you to search through the existing list of brands.
- Go to your Seller Station then Catalog and click on Brand Management
What are the options available on the brand management screen?
- Search through the existing brands using the search bar on the top of the screen
- Keep track of all the brands you have requested and the information you provided
- Request for a new brand to be created by clicking on the ‘Create Brand’ Button
- Use the filter next to the ‘Create Brand’ button to filter through your brand requests based on their status.
To search through the brand list, simply input the name of the brand and click ‘Check’. This will return a list of brands with the keyword you searched for.
If the brand does not exist in the list of brands, you will be prompted to
create a new brand.
How can you register a new brand that is not existed in noon's brands' list?
There are three ways in which you can create or register a new brand:
- Brand Management Tab
- Single Seller SKU Creation
- Bulk Creation
1- Brand Management Tab
Click on ‘Create Brand’ in the upper right corner of the screen.
This will open a pop-up window. Fill out the required fields and click ‘Create’
Your request will be sent to noon team for approval. You can now start creating products with the brand you have requested, however they will not go live, until noon team will approve the brand. They will review the information you provided and make their decision. In case they need more information you they will reach out to you over email.
Make sure you fill out all the required information on the screen:
- Brand name
- Brand website link
- Image link
If you do not have a brand website link, you can also submit links to the
social media pages or similar pages to authenticate your request.
You will see the status change from ‘Pending’ to ‘Approved’ in the brand management screen once the request is approved. If your brand is rejected, you can submit your documentation again for another consideration.
2- Single Seller SKU Creation
When creating a single Seller SKU through Seller Station, you might not be able to find the brand you’re looking for in the drop down menu.
A pop-up option will appear Click here to request a new brand.
Fill out the details on the pop up screen and click ‘Create’ once you’re done.
A ‘Success’ message signifies that your brand has been requested. You can not create products with this brand, however the products will not go live on noon.com until the brand is verified by our team.
They will review the information you provided and make their decision. In case they need more information you
3- Bulk Creation
If you submit an incorrect brand name in your bulk product import New Items' Sheet (NIS), you will be given the following error.
You can click ‘Create Brand’ to request for a new brand to be created. This will take you to the Brand Management window.
Once you have the brand created, you can go back and resubmit the New Items' Sheet (NIS).
Make sure you correct all the other errors before you resubmit the sheet.
What to do if your brand request gets rejected?
Check the comment on the Brand Management page why your request was rejected. It will most likely be due to the need for more verification links. Simply submit a new request for the same brand name (make sure you're using the exact same name) with additional links.
My brand got rejected, but I already have Seller SKUs created against it?
If the request was rejected with the comment that you need to submit more verification links, simply resubmit the request.
However, if we completely rejected your request, you can find the Seller SKUs that you already created and change their brand from the Seller Lab directly. Simply click on 'Change Brand' button next to your brand name under the completeness bar. Click 'Save Change' for the changes to start reflecting. Also keep in mind that changing the brand name will trigger another round of content checks by our team, and if the new brand doesn't match the content, your Seller SKU will be taken offline.
Got any more questions?
Contact us on firstname.lastname@example.org.