The product attributes are the components that describe the product specifications that buyer seeks when purchasing a product and comparing between the competitive brands. Providing these attributes will increase the quality of your product details as they inform the buyer extensively about the product specifications and enhances its online visibility. All of the information captured against the attributes enables shoppers to find, compare, and choose products.
Mandatory and Optional Attributes
Product attributes are dynamic and are defined at the category or sub-category level. noon provides predefined fields against each category where you can enter the relevant details about the product. These attributes have been marked as either mandatory or optional attributes.
Mandatory Attributes: These are the most important attributes for a customer to be able to make a decision. While making a purchase, the customer certainly looks for these attributes and it is important that they must have a value filled in it.
As an example, customers will definitely look for attributes like color name, department, size, upper material while purchasing sports shoes thus making these must-have attributes for listing.
One can easily spot these attributes as star marked fields while making listing via seller lab and it is coded with green color in NIS templates.
Optional Attributes: Optional attributes are the “good to have” attributes that can enrich your product description. You may fill in the values or may leave them blank, however, it is always recommended to fill in as many attributes to enhance the quality score of your listings.
As an example, you may fill the details in optional attributes for the sports shoes such as lining material, shoe surface type, etc.
Optional attributes are marked in orange in the NIS template and if you are listing via Seller lab API, these are not marked as star marked fields
Common Listing Errors
In the following table the explanation for rejection reasons are highlighted to make sure you submit high-quality data for your products:
|Incorrect Spelling/Formatting Issue||
Check for errors in grammar, spelling, or capitalization while adding specifications:
Material: stainless steel
- 1 WATCH, 1 REPLACEMENT BAND, 1 GIFT BOX
Issue: Capital letters shouldn't be used
Material: Stainless Steel
- 1 Watch, 1 Replacement Band, 1 Gift Box
|Attributes not selected from the defined dropdown list||
Some attributes will be available to you in a drop-down list of predefined options.
|Value in Attribute not as per the Attribute header||
Values must be added against correct headers.
- Flex Advantage 3.0 Slip-Ons Black
- Slip Ons Black
- Product type is mentioned under attribute “Model Name” whereas it should ideally capture the model name of the product; the correct value filled in should be “Flex Advantage 3.0.”
|Attribute mismatch with the brand website||
Values added under product attributes must not contradict the information provided on the brand site.
It is important to cross verify the product information from the official brand site before adding the information against your listings
|Repetition of words/Data in Attribute||
Product attributes must not contain repetitive words and the same data
- In this example, values captured against attributes model number and name are exactly the same. Ideally, the model number is an alphanumeric number and should be captured as “TWSEJ061LS” for the above example shared.
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